Question: Consider a study investigating the relationship between a new marketing strategy ( X ) and an increase in sales ( Y ) . The study
Consider a study investigating the relationship between a new marketing strategy X and an increase in sales Y The study finds that:
When X is implemented, Y increases.
Variations in the intensity of X are systematically associated with variations in Y
After controlling for external variables, the relationship between X and Y remains significant.
Given these findings, which degree of causality is most likely being demonstrated, and why?
Question Answer
a
Conditional causality because X is necessary but not sufficient on its own to increase Y; other factors are also required.
b
Absolute causality because X is both necessary and sufficient to increase Y
c
Contributory causality because X is neither necessary nor sufficient to increase Y but it still significantly contributes to the increase.
d
None of the above because the evidence does not support any specific degree of causality.
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