Question: Consider a time when your decision to purchase a product or service was influenced by a selling tool or proof device and respond to the

Consider a time when your decision to purchase a product or service was influenced by a selling tool or proof device and respond to the following prompts:
What product or service did you purchase? (1 pt.)
Review the proof devices and selling tools presented in the chapter. Which of these selling tools was used to influence your purchase decision? (1 pt.)
How did this selling tool convince you to make the purchase? (1 pt.)
Part #2 Apply
Which of the three types of need-satisfaction presentation strategies will you utilize in your capstone sales presentation Informative, Persuasive or Reminder? Support your choice. (3 pts.)
How will you demonstrate your chosen presentation strategy in your capstone sales presentation? (3 pts.)
What do you consider to be the strongest appeal (selling point) of your focus product or service? (3 pts.)
How will you highlight your strongest appeal in your capstone sales presentation? (3 pts.)
In addition, what selling tools and proof devices will you utilize as part of your presentation? Describe how you will incorporate them into your capstone sales presentation and how you will involve the customer with the selling tools. (3 pts.)

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