Question: . Consider another targeting strategy where we want to send the promotion to 2 0 % of customers. We want to maximize our incremental revenue,
Consider another targeting strategy where we want to send the promotion to
of customers. We want to maximize our incremental revenue, but we want to make sure that
we do not discriminate against minorities. In particular, if X of the customers in our dataset
are minorities, we want to make sure that at least X of those who receive the promotion are
minorities.
a How do you choose the of customers that satisfy these criteria?
b What is the predicted incremental revenue from this targeting strategy?
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
