Question: . Consider another targeting strategy where we want to send the promotion to 2 0 % of customers. We want to maximize our incremental revenue,

. Consider another targeting strategy where we want to send the promotion to 20%
of customers. We want to maximize our incremental revenue, but we want to make sure that
we do not discriminate against minorities. In particular, if X% of the customers in our dataset
are minorities, we want to make sure that at least X% of those who receive the promotion are
minorities.
a. How do you choose the 20% of customers that satisfy these criteria?
b. What is the predicted incremental revenue from this targeting strategy?

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