consider businesses you interact with regularly. These could be from a wide variety of settings from small businesses to multinational corporations. Based on your personal experience, identify one scenario where you noticed the business is not clearly performing at an optimum level and list the ways you think the performance can be improved. State your understanding of the revenue model and major cost components for this business. For the business you identified think about the competitive setting in which it operates. Provide an example of how this business might define the utility/payoff they provide per customer. How can a competitors action in this industry be defined in a game theory setting?