Consider Deal and Kennedy's Corporate Cultures: The Rites and Rituals of Corporate Life and Peters and Waterman's In Search of Excellence. Why were these books so popular in the business world? Why were these books not embraced whole-heartedly by the academic community?

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Deal and Kennedys Corporate Cultures The Rites and Rituals of Corporate Life and Peters and Watermans In Search of Excellence were both highly popular ... View the full answer