Consider how service redesign changes the marketing mix and how a new marketing mix leads to a stronger competitive advantage. You must choose a real-world service of interest.

Business: Netflix Streaming Service

• What specific redesign aspect of the business will you focus on,
• Briefly explain why you have selected the company and the specific redesign issues that you have chosen

Answer rating: 100% (QA)

For the Netflix streaming service one specific redesign aspect I would focus on is the user interfac... View the full answer