consider how you would get inside a customer's head to influence their purchasing decisions. To do this, please respond to the following:

In marketing, the customer comes first. Why do you think it is important for a marketer to understand how a customer makes that final purchasing decision before creating a marketing plan?

If you were purchasing a car, which one of the $4$ Ps would most influence your decision to buy? Why does that aspect of the marketing mix stand out to you in this case?

Product the specific make, model, color, etc.

Place the purchasing location, dealership vs$.$ online, etc.

Promotion how the company or dealership market the vehicle

Price the cost of the vehicle, used vs$.$ new, etc.