Consider the business issue for FN clean water which is communication problems they use TikTok for their
Question:
Consider the business issue for FN clean water which is communication problems they use TikTok for their ads and no activities on Instagram or Facebook. their content is not suitable for the target market
How could you use Direct Response marketing to address this issue?
1.What kind of Direct Response advertising might you recommend to your client?
2. Develop a Direct Response plan for your client. Include:
A. Type of tactic (mail, email, etc)
B. Briefly explain to your client why you have chosen this method over others i.e. What are the advantages? How does it help meet marketing and communications objectives? What makes it appropriate for the target market?
C. How/what will you implement? i.e. If you recommend email who will you send this to? How many do you expect to send? What level of engagement do you anticipate? What will you send (include a draft copy of the email text)? How will you measure success? What is your contingency plan?
Expert Answer:
To address the communication problems faced by FN Clean Water on TikTok and the lack of activities o... View the full answer
