Consider the following scenario: 

A woman in an emerging-market country in Southeast Asia wishes to buy cosmetics for herself. She has never done so before and is not entirely sure on what occasions she will wear the cosmetics. She does not live near a big city. She is too poor to own a car but has extra money for a small luxury.

(a) Categorize each of the six service output demands of the consumer as "High," "Medium," or "Low." For each choice, explain your answers briefly. 

There's no specific SOD but these six are encouraged in the lectures: bulk breaking, spatial convenience, waiting/delivery time, assortment & variety, customer service, and information provision.

(b) Describe a marketing channel that would meet the consumer’s demands for service outputs. Please consider price/cost when justifying your answer. 

Answer rating: 100% (QA)

1 Access to information Low 2 Custom ization Low 3 Con ven ience Medium 4 Personal ization Medium 5 ... View the full answer