Question: Consider the U . S . passenger airline industry through the lens of the Five Forces model. Assume that flights between any two destinations are

Consider the U

.

.

passenger airline industry through the lens of the Five Forces model. Assume that flights between any two destinations are similar across most airlines and that consumers can easily pick which airline they would like to use for any flight.

Based on this information, buyer power ishigh

.

All else equal, this implies that the airline industry is attractive to enter.

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