Consider this example: When P&G wanted to sell diapers in BRIC countries $($i$.$e$.,$ Brazil, Russia, India, and China$),$ it started from square one. Rather than merely modifying the existing design, P&G engaged local knowledge and reconsidered all the key features of the design in the context of the needs of the emerging markets. What P&G has done in this regard, can be most accurately described as $\_\_\_\_\_\_$

Question $1$ options:

product customization

product standardization

product invention

Question $2(2$ points$)$

Listen

Parallel import or Grey market exist due to inflation.

Question $2$ options:

True

False

Question $3(2$ points$)$

Listen

Despite being among the world's wealthiest nations, America has one of the highest rates of child poverty in the world. Approximately one in five American children lives in poverty, and few dimensions of poverty are as devastating or potentially deadly as hunger.

Feeding America is one of the most active nonprofit organizations in the U$.$S$.,$ and works tirelessly to end food insecurity across America's most vulnerable and impoverished communities. Every year, more than $46$ million people rely on Feeding America programs and food banks to make ends meet, and more than $200$ food banks and $60,000$ food pantries make up the Feeding America network, which serves one in seven Americans.

What is described above $($Feeding America's action$)$ is an example of $\_\_\_\_\_\_\_\_\_.$

Question $3$ options:

cause$-$based promotion

lobbying

event promotion

product placement

advertisement

Question $4(2$ points$)$

Listen

"Every day government makes decisions with far reaching implications to businesses, industries, and municipalities. And having an effective presence is a critical component in advocating on any firm's behalf to important stakeholders in Congress and the Administration. Having the right professionals at your disposal will ensure timely responses to government actions impacting your organization, and can facilitate beneficial earmarks, stimulus funding, and$/$or positive regulatory changes"

This is describing a firm involved in $\_\_\_\_\_\_\_.$

Question $4$ options:

cause$-$based promotion

advertising

personal selling

direct marketing

lobbying

Question $5(2$ points$)$

Listen

When Apple introduced iPhone in the United States in the summer of $2007$ with a sale price of $$599,$ one can conclude that the company used penetration pricing strategy.

Question $5$ options:

True

False

Question $6(2$ points$)$

Listen

During the height of Mad Cow disease in Europe, McDonald's Corporation invited customers to visit the meatpacking plant in France. That plant was supplying beef more than $800$ McDonald's restaurant throughout France. The objective was to showcase that ground meat was made of $100$ percent muscles, not of the nerve tissue that caused the risk of disease. Broadly, this can be described as which type of promotion?

Question $6$ options:

Sales promotion

Cause$-$based marketing

Product placement

Lobbying

None of the above will capture what McDonalds' has done in this example.

Question $7(2$ points$)$

Listen

$\_\_\_\_\_\_\_$ refers to the selling of the products below the cost of production or at below the ongoing price in the market.

Question $7$ options:

none of the above

transfer pricing

pricing escalation

skimming pricing

Question $8(2$ points$)$

Listen

Glocalization is a strategic approach that can be conceptualized as an example of standardization.

Question $8$ options:

True

False

Question $9(2$ points$)$

Listen

Standardization of pricing across different countries is common strategy for MNCs$.$

Question $9$ options:

True

False

Question $10(2$ points$)$

Listen

Difficulty of arranging hard currency will $\_\_\_\_\_$ the possibility of countertrade.

Question $10$ options:

Increase

Decrease