Consider this example: When P&G wanted to sell diapers in BRIC countries $($i$.$e$.,$ Brazil, Russia, India, and China$),$ it started from square one. Rather than merely modifying the existing design, P&G engaged local knowledge and reconsidered all the key features of the design in the context of the needs of the emerging markets. What P&G has done in this regard, can be most accurately described as $\_\_\_\_\_\_$