Consider this hypothetical service the company could offer users of its product. It could hire flavor-focused...

  

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Consider this hypothetical service the company could offer users of its product. It could hire flavor-focused nutrition consultants to offer customers customized product recommendations based on flavor preferences and lifestyle habits. This service could be performed over video or chat. The expertise of the consultant would be touted in advertising as well as the value the service provides customers along with the ease of comfort of use. Understanding that all services are impacted by the four factors that differentiate services from goods, select the one factor that impacts this business the most from a marketing perspective. Consider the following situation if the company were to sell a new product. The company wants to focus on a new target market and chooses busy finance and legal professionals in city-centers. They develop a consistent advertising campaign with creative that communicates how the product will add value the lives of this new target market. The pricing strategy sets the price per product relatively high in the market since this market segment is discerning. And distribution is consistent with direct-to-consumer and a national network of Whole Food stores. Which one pricing orientation is the company engaging in? (Highlight one answer) Consider the following new situation: Soylent wants to start selling its new product at Safeway. They know the competition is strong, protein and supplement drink options are already offered at the retailer. The company sets the temporary, initial wholesale price at $1.25/bottle, which is lower than what it offers other retail partners. Which one pricing strategy is the company using? (Highlight one answer) Consider this hypothetical service the company could offer users of its product. It could hire flavor-focused nutrition consultants to offer customers customized product recommendations based on flavor preferences and lifestyle habits. This service could be performed over video or chat. The expertise of the consultant would be touted in advertising as well as the value the service provides customers along with the ease of comfort of use. Understanding that all services are impacted by the four factors that differentiate services from goods, select the one factor that impacts this business the most from a marketing perspective. Consider the following situation if the company were to sell a new product. The company wants to focus on a new target market and chooses busy finance and legal professionals in city-centers. They develop a consistent advertising campaign with creative that communicates how the product will add value the lives of this new target market. The pricing strategy sets the price per product relatively high in the market since this market segment is discerning. And distribution is consistent with direct-to-consumer and a national network of Whole Food stores. Which one pricing orientation is the company engaging in? (Highlight one answer) Consider the following new situation: Soylent wants to start selling its new product at Safeway. They know the competition is strong, protein and supplement drink options are already offered at the retailer. The company sets the temporary, initial wholesale price at $1.25/bottle, which is lower than what it offers other retail partners. Which one pricing strategy is the company using? (Highlight one answer)

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1 Factor Impacting the Business the Most The factor that impacts this business the most from a ma... View the full answer