Considering Yip’s globalisation framework ( Figure 8.2 ), what drivers of internationalisation do you think were most important when Wanda entered the US market through its AMC acquisition?

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Figure 8.2 Drivers of internationalisation Market drivers • similar customer needs • global customers • transferable marketing Government drivers Cost drivers • trade policies • technical standards • host government policies • scale economies • country-specific differences International strategies • favourable logistics Competitive drivers • interdependence between countries • competitors' global strategies Surce Adapted from G. Yip, Total Global Strategy , Financial Times Prentice Hall, 2003, Chapter 2. Figure 8.2 Drivers of internationalisation Market drivers • similar customer needs • global customers • transferable marketing Government drivers Cost drivers • trade policies • technical standards • host government policies • scale economies • country-specific differences International strategies • favourable logistics Competitive drivers • interdependence between countries • competitors' global strategies Surce Adapted from G. Yip, Total Global Strategy , Financial Times Prentice Hall, 2003, Chapter 2.

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ANSWER There are four industry drivers market drivers cost drivers government drivers and competitive drivers Yip 1992 Market drivers are customer nee... View the full answer