Question: Considering Yips globalisation framework ( Figure 8.2 ), what drivers of internationalisation do you think were most important when Wanda entered the US market through

Considering Yip’s globalisation framework ( Figure 8.2 ), what drivers of internationalisation do you think were most important when Wanda entered the US market through its AMC acquisition?

Figure 8.2 Drivers of internationalisation Market drivers similar customer needs global customers

Figure 8.2 Drivers of internationalisation Market drivers similar customer needs global customers transferable marketing Government drivers Cost drivers trade policies technical standards host government policies scale economies country-specific differences International strategies favourable logistics Competitive drivers interdependence between countries competitors' global strategies Surce Adapted from G. Yip, Total Global Strategy , Financial Times Prentice Hall, 2003, Chapter 2.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

ANSWER There are four industry drivers market drivers cost drivers government drivers and competitive drivers Yip 1992 Market drivers are customer nee... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Business Writing Questions!

What potential benefits do you think were most important in the decision of the Walt Disney Co. to build a theme park in France?

1. What internationalisation drivers (Figure 9.2) do you think were most important for Blue Skies decision to enter its specific markets? 2. How does Blue Skies strategy fit into a broader...

What organizational controls do you think were lacking in the old GM? What organizational controls are needed in the new GM?

1. Using Yip (Figure 9.2 in Exploring Strategy), what drivers of internationalisation have encouraged the development of the IPL? 2. Considering Porters Diamond (Figure 9.3 in Exploring Strategy),...

Dion is an engineer with Tesla Motors who helps to design electric motors. It has always been his dream to start his own business, but as he has gotten older, he has not gotten around to it. He is...

Graeters still makes ice cream by hand, just like the founders did in 1870. But in every other respect, its a very different business from the mom-and-pop firm founded by the great-grandparents of...

Tarmac was established in 1903 and is the UK's leading supplier of building materials and aggregates to the building industry. Tarmac is most often associated with constructing roads or major...

Many e-tailers (retailers via the internet) were not profitable in their early year. Analysts who believed in the futures of these firms, therefore, were forced to focus on other positive metrics of...

You've made an appointment to take your year-end financial statements down to the bank. You know that your banker is usually concerned about two things, your net income and the amount of cash you...

One thing that becomes clear to many potential business founders while conducting organizational feasibility analysis is that they need one or more partners to help launch their business. You might...

Which of the following types of hypersensitivity are NOT beyond the scope of this study?

Employment Law Garcia v. Spun Steak Co., 998 F.2d 1480 (9th Cir. 1993) The defendant, Spun Steak Co., employs 33 workers, 24 of whom are Spanish-speaking. Two of the Spanish speakers speak no...

Solve the symbolic expression for the bending moment in case III. Also, solve the expression for the bending moment in case II in range of [0, L/2]. I II III 11111 x y L/2 * q 2q L/2 B *

1. Is working at a job for $15 an hour a manageable earning wage? Explain. 2. If necessary, what would you adjust in this budget? For example, the monthly student loan amount, the mortgage payment,...

The sales budget for your company in the coming year is based on a quarterly growth rate of 20 percent with the first-quarter sales projection at $226 million. In addition to this basic trend, the...

An experienced male mentor is working, in a paid relationship with a younger female mentee, helping her to think through her career options, following a breakdown in her personal relationship. The...

Call center staff are usually organized into a multi - level support system for the most efficient handling of calls. The first level is staffed by individuals who: direct inquiries to the...

In a large midwestern university, 30% of the students live in apartments. If 200 students are randomly selected, find the probability that the number of them living in apartments will be between 55...

A police officer on night patrol saw a car parked off a dirt road in an area known to be a lovers lane. As his cruiser approached the car, he observed a male and a female sitting inside. He noticed...

What should be done about the millions of foreign nationals who have entered the United States illegally? Should they be prosecuted for immigration offenses, deported to their countries of origin, or...

Would prostitution be more injurious or less injurious to the public health, welfare, and morality if it were legalized and regulated?

A typical Japanese automobile manufacturing plant in North America produces more cars with fewer workers than a typical Big 3 North American plant; see, for example, http://vrww....

Describe how an operations strategy is formulated.

Name one of your personal goals. Determine a plan to reach it (this is the strategy).