Question: 1. Using Yip (Figure 9.2 in Exploring Strategy), what drivers of internationalisation have encouraged the development of the IPL? 2. Considering Porters Diamond (Figure 9.3
1. Using Yip (Figure 9.2 in Exploring Strategy), what drivers of internationalisation have encouraged the development of the IPL?
2. Considering Porters Diamond (Figure 9.3 in Exploring Strategy), what advantages and disadvantages have you observed in the Indian base of the IPL that might help or hinder its progress around the world?
3. Comparing some of the potential markets for the IPL as a broadcast product, what does the Cage framework reveal about the chances of success in those countries?
4. Following on from Question 3, what do you think this implies for market selection and entry for the IPL?
5. To what extent do you feel the models of internationalisation are useful looking at a case like IPL rather than a typical physical product led organisation?
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1 Typical answers might include Market Drivers A growing entertainment demand cricket has a global audience sporting superstars offer transferable appeal Cost Drivers Of less impact as this is not a m... View full answer
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