Question: Construct 16 full profiles using the following attribute levels: style (print/colors, plain white), absorbency (regular, super absorbent), taping (regular tape, resealable tape), and leakage (regular,

Construct 16 full profiles using the following attribute levels: style (print/colors, plain white), absorbency (regular, super absorbent), taping (regular tape, resealable tape), and leakage (regular, leak-proof). Rank the 16 full profiles in terms of preference. Calculate the part-worth functions and the importance of each attribute.

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