Consulting Opportunity 4.1, p. 121 1. Explain why the problems are occurring from the questionnaire. 2. Rewrite the seven questions and the scale in order to get better information from it. 1 CONSULTING OPPORTUNITY 4.4 CH The Unbearable Questionnaire I'm going to go into a depression or at least a slump if someone doesn't figure this out soon," say Penny Stox, office manager for Carbon, Carbon, & Rippy, a large brokerage firm. Penny is sitting across conference table from you and two of her most productive account executives, By Lowe & Sal Hy. You are all mulling over the responses to a questionnaire that has been distributed among the firm's account executives, which is shown in Figure 4.ci. "We need a crystal ball to understand these," By and Sal call out together "Maybe it reflects some sort of optimistic cycle or something." Penny says as she reads more of the responses. "Who designed this gem, anyway?" "Rich Kleintz," By and Sal call out in unison. "Well, as you can see, it's not telling us anything!" Penny exclaims. Penny and her staff are dissatisfied with the responses they have received on the unbearable questionnaire, and they feel that the responses are unrealistic reflections of the amount of informa- tion account executives want. In a paragraph, state why these prob- lems are occurring. On a separate sheet, change the scaling of the questions to avoid these problems. Circle the appropriate number for each source of information described. 1. Industry Reports About Less the Same More 1 2 3 4 FIGURE 4.01 A questionnaire developed for the brokerage firm Carbon, Carbon, & Rippy by Rich Kleintz 2. Trend Analysis Less 1 About the Same 3 We need to change this questionnaire - Penny More 6 2 4 3. Computer-Generated Graphs Less 1 About the Same 3 2 4 More 5 4. Investment Advisory Services Less 1 About the Same 3 More 5 2 4 5. Point and Figure Charts Less 1 About the Same 3 More 5 2 4 6. Computerized Portfolio Analysis Less 1 About the Same 3 More 5 2 4 7. Hot Tips Less 1 About the Same 3 More 5 2 4 Consulting Opportunity 4.1, p. 121 1. Explain why the problems are occurring from the questionnaire. 2. Rewrite the seven questions and the scale in order to get better information from it. 1 CONSULTING OPPORTUNITY 4.4 CH The Unbearable Questionnaire I'm going to go into a depression or at least a slump if someone doesn't figure this out soon," say Penny Stox, office manager for Carbon, Carbon, & Rippy, a large brokerage firm. Penny is sitting across conference table from you and two of her most productive account executives, By Lowe & Sal Hy. You are all mulling over the responses to a questionnaire that has been distributed among the firm's account executives, which is shown in Figure 4.ci. "We need a crystal ball to understand these," By and Sal call out together "Maybe it reflects some sort of optimistic cycle or something." Penny says as she reads more of the responses. "Who designed this gem, anyway?" "Rich Kleintz," By and Sal call out in unison. "Well, as you can see, it's not telling us anything!" Penny exclaims. Penny and her staff are dissatisfied with the responses they have received on the unbearable questionnaire, and they feel that the responses are unrealistic reflections of the amount of informa- tion account executives want. In a paragraph, state why these prob- lems are occurring. On a separate sheet, change the scaling of the questions to avoid these problems. Circle the appropriate number for each source of information described. 1. Industry Reports About Less the Same More 1 2 3 4 FIGURE 4.01 A questionnaire developed for the brokerage firm Carbon, Carbon, & Rippy by Rich Kleintz 2. Trend Analysis Less 1 About the Same 3 We need to change this questionnaire - Penny More 6 2 4 3. Computer-Generated Graphs Less 1 About the Same 3 2 4 More 5 4. Investment Advisory Services Less 1 About the Same 3 More 5 2 4 5. Point and Figure Charts Less 1 About the Same 3 More 5 2 4 6. Computerized Portfolio Analysis Less 1 About the Same 3 More 5 2 4 7. Hot Tips Less 1 About the Same 3 More 5 2 4