Question: consumer behavior: answer the 2 questions in regards to table 3 Use the information provided in Table 3 to answer the following questions: 1 Assuming

consumer behavior: answer the 2 questions in regards to table 3

Use the information provided in Table 3 to answer the following questions: 1 Assuming people only buy from one of the three options, how many people in total bought their pet food from a ts Horz 2 Which cable channel had the largest percentage of view- ers who buy their pet food from a veterinarian ? discount store, a pet specialty store, or directly from their veterinarian? What percentage of this total bought from 2.4 their veterinarian? 1.8 TABLE 3 Pet Food Buying and Cable Channel Viewing 2.8 3.0 Discount Store Veterinarian 2.5 Target Pet specialty shop (mils) Vert Horz % (mils) Vert Horz % (mils) Vert% Horz 2.2 Total 22.8 100.0 9.6 53.2 100.0 22.5 102 100.0 4.3 2.5 HH subscribes to Cable 10.6 46.3 9.0 25.9 48.6 22.1 5.2 50.8 AMC 5.9 25.8 2.2 11.5 122 22.9 23.9 2.4 23.1 4.6 Animal Planet 5.9 25.7 11.3 13.6 25.5 26.2 2.8 27.1 5.3 2.1 3.6 Comedy Central 15.9 10.7 9.0 16.9 26.6 1.7 16.8 2.9 5.0 2.9 12.6 9.2 6.9 13.1 222 1.3 Cooking Channel 13.1 4.3 2.5 7.5 33.0 11.0 17.0 32.0 24.9 3.4 33.0 4.9 Discovery Channel 3.4 23.3 9.4 5.3 13.7 25.8 24.2 2.4 23.4 4.2 Food Network 2.7 9.8 29.2 15.3 28.8 22.4 6.7 3.3 4.8 31.9 Fox News Channel 37.8 11.2 18.2 34.2 23.8 8.6 3.7 4.8 36.2 History Channel 12.5 10.8 23.4 22.8 26.0 2.5 24.3 5.2 5.2 wour HGTV 180 10.6 9.0 17.0 23.2 2.0 19.4 5.1 Syfy 10.4 16.1 30.3 21.7 3.5 4.7 33.8 34.0 7.7 Weather Channel Source: Spring 2014 GIK MRI Use the information provided in Table 3 to answer the following questions: 1 Assuming people only buy from one of the three options, how many people in total bought their pet food from a ts Horz 2 Which cable channel had the largest percentage of view- ers who buy their pet food from a veterinarian ? discount store, a pet specialty store, or directly from their veterinarian? What percentage of this total bought from 2.4 their veterinarian? 1.8 TABLE 3 Pet Food Buying and Cable Channel Viewing 2.8 3.0 Discount Store Veterinarian 2.5 Target Pet specialty shop (mils) Vert Horz % (mils) Vert Horz % (mils) Vert% Horz 2.2 Total 22.8 100.0 9.6 53.2 100.0 22.5 102 100.0 4.3 2.5 HH subscribes to Cable 10.6 46.3 9.0 25.9 48.6 22.1 5.2 50.8 AMC 5.9 25.8 2.2 11.5 122 22.9 23.9 2.4 23.1 4.6 Animal Planet 5.9 25.7 11.3 13.6 25.5 26.2 2.8 27.1 5.3 2.1 3.6 Comedy Central 15.9 10.7 9.0 16.9 26.6 1.7 16.8 2.9 5.0 2.9 12.6 9.2 6.9 13.1 222 1.3 Cooking Channel 13.1 4.3 2.5 7.5 33.0 11.0 17.0 32.0 24.9 3.4 33.0 4.9 Discovery Channel 3.4 23.3 9.4 5.3 13.7 25.8 24.2 2.4 23.4 4.2 Food Network 2.7 9.8 29.2 15.3 28.8 22.4 6.7 3.3 4.8 31.9 Fox News Channel 37.8 11.2 18.2 34.2 23.8 8.6 3.7 4.8 36.2 History Channel 12.5 10.8 23.4 22.8 26.0 2.5 24.3 5.2 5.2 wour HGTV 180 10.6 9.0 17.0 23.2 2.0 19.4 5.1 Syfy 10.4 16.1 30.3 21.7 3.5 4.7 33.8 34.0 7.7 Weather Channel Source: Spring 2014 GIK MRI

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