CONSUMER BEHAVIOR: Answer the following questions with NO PLAGIAR. Explain them from your own perspectives. No need to copy. Do NOT give short answers but also NOT too long answers.

1. Discuss how motives, needs, and goals shape consumer behavior.
2. What is the concept of personality trait?Discuss how personality traits shape consumer behavior.
3. Discuss the concept of self-image. Explain how self-image impact consumer behavior.
4. Explain how perception shapes sensory input and eventually consumer behavior.
5. Discuss why consumers notice some stimuli but not others.
6. What is consumer learning? Explain the following elements of learning: motives, cues, responses, and reinforcement.
7. What is the concept of behavioral learning? (sometimes referred to as stimulus-response learning?). Discuss the 3 forms of behavioral learning as follows:
   1. classical conditioning
   2. instrumental (operant) conditioning
   3. observational (modeling) learning