Consumer Behavior (MAKT 310)

Group Report

The group report will take the form of a case study related to one or more companies. The report will include an in-depth analysis of the company, and relate the companys strategies and performance (success/failure) to existing literature.

Suggested Topics

2) Consumer Perception

Any other topic of choice is permitted if the report demonstrates relevance to the Course

Guidelines:

Group of 2-3 students

Task Distribution Sheet (following Cover Page) outlining contribution of each team member

The report must be submitted via Moodle

The report must be no less than 2000 words (2500 words as a maximum)

Cover Page with Course Code, Course Name, Project Title, Group Members Names and ID number, and Word Count must be included

Proper referencing, and in-text citations required (Harvard Style)

References must reflect utilization of the Ahlia e-library through usage of a number of recent journal articles, research papers, and/or e-books

Font: Times New Roman, Size: 12, Spacing: 1.5

Margins: Normal (Top, Bottom, Left, Right: 1)