Consumer Behavior

Textbook:CB 8 Babin + Harris,Consumer Behavior

Chapter4.Comprehension, Memory, and Cognitive Learning

Question:

1.Identify factors that influence consumer comprehension.

2.Explain how knowledge, meaning, and value are inseparable, using the multiple stores memory theory.

3.Understand how the mental associations consumer develop are a key to learning.

4.Use the concept of associative networks to map relevant consumer knowledge.

5.What influences per this chapter comprehension?

6.what are the components of Consumer information processing?

7.Discuss the characteristics of the message.What is this all about?

8.Describe the physical characteristics of a message.Give example of them.

9.Discuss the term message congruity.

10.Give an example of the term framing and give an example to explain it.

11.Summarize the concept of workbench memory.

12.What is chunking?

13.How does long-term memory work.Summarize it.

14.What is episodic memory?

Please answer based on the textbook.

I need your original answer, not someone's answer.

I need a detailed answer.

Thanks.