Textbook: CB 8 Babin + Harris, Consumer Behavior

Ch4

1. Identify factors that influence consumer comprehension.

2. Explain how knowledge, meaning, and value are inseparable, using the multiple store's memory theory.

3. Understand how the mental associations consumers develop are a key to learning.

4. Use the concept of associative networks to map relevant consumer knowledge.

Please answer based on the textbook.

In your own words, I need your original answer, not someone's answer.

I need a detailed answer.

Thanks.