Consumer behavior

To earn extra credit, you can do the following: Keep your eyes open for scholarly articles (see qualifications below) that expand on any of the marketing topics covered in class and add value to our learning experience. (This means they will not simply restate things we learned in class and/or will not just be business news that offers an example of something from class.) Then provide the following: 1. A link to the article. 2. A paragraph summarizing its content. 3. A short essay* that details how it relates to our studies and how it adds value by enhancing our understanding of whatever topic(s) it covers. "You must relate the article to concepts from class, but this part does not need to be long. You can often accomplish this in a paragraph or two. I am not impressed by needless length, so try to keep it short and to the point. 4. The "moral of the story." One simple sentence that sums up the lesson in a practical way. Post the above in this Extra Credit Forum on Moodle, so that it can be shared with your classmates. Do not expect credit if you have not accurately summarized the article and covered all 4 requirements above The aggregate amount of credit that can be earned for the semester is limited to 10 points. These points will be added to your final average at the end of the semester, making it possible to ascend to the next letter grade. Do not expect to turn in one piece of extra credit and receive all 10 points. These 10 points could be equivalent to as many as 35 test grade points (depending on the class and how grades are weighted), and for this reason they are not given without sufficient ment. The amount of credit earned for any single submission is completely dependent on the substance of the work, the degree to which is shows your comprehension of the concepts and their application, and the information's value as an enhancement to the learning experience of the class. In my experience, most submissions for extra credit produce 1 point. Resist the temptation to submit any of the following, as they will yield no credit * articles covering simple examples of concepts we've covered as they've been applied by businesses and/or articles about macro-environmental trends and conditions. (Examples of concepts covered in marketing classes are a dime a dozen and we've already got lots of examples. However, these are fine for the Facebook page where they will count toward class participation.) The only exceptions, as examples go, are those that demonstrate applied marketing principles in such a new and unconventional way that they demand the attention of scholars and