Question: Consumer Behaviour question Discuss the differences between the absolute threshold and differential threshold. Which one is more important to marketers? Explain your answer. (10) Why

Consumer Behaviour question

  1. Discuss the differences between the absolute threshold and differential threshold. Which one is more important to marketers? Explain your answer. (10)
  2. Why is it more difficult for consumers to evaluate the quality of services than the quality of products? Explain with a real life experience of your own.(10)

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