Consumer Behaviour Reference groups Identify two groups for each type of reference group for you Nominate products that you associate with these groups that you would or would not purchase Dissociative reference groups Aspirational reference groups Reasons should be given why some groups are avoided, and what aspects make a group attractive

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Question: Consumer Behaviour Reference groups Identify two groups for each type of reference group for you. Nominate products that you associate with these groups that you

Consumer Behaviour

Reference groups

Identify two groups for each type of reference group for you. Nominate products that you associate with these groups that you would or would not purchase.

Dissociative reference groups
Aspirational reference groups

Reasons should be given why some groups are avoided, and what aspects make a group attractive.

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