OPTION #$1-$ REFERENCE GROUPS

Explain two of your own personal reference groups $-$ who are the people or groups that influence you as a consumer... and why are they an influence for you?

Now, thinking of reference groups in general, identify two products or services that you purchase for which you believe are strongly influenced by a reference group and describe why you feel these are strongly influenced by reference groups.

Identify one additional product or service that you purchase for which you believe is minimally influenced by a reference group appeal and describe why you feel this way.

In which step of the business to business $($or B$2$B$)$ buying process do you think business buyers $($not consumers$)$ are most influenced by reference groups? Please list which step, define or name the reference group$($s$)$ and discuss why you answered this way. Please refer to Chapter $7$ for help and support on this!