Consumer Decision Making Process: Examples

$11$

Question $1$ options:

You checked sources of information such as your own knowledge, opinions of peers, information from magazines, and the advice of television sales personnel.

You consider product attributes of various television brands and models in an evoked set. These attributes might include sound quality, looks, price, warranty, brand name reputation, components, and so on$.$

My current small television set $($for which you paid $$69\mathrm{.}99$ several years ago$)$ has developed wavy lines across the screen and makes the people in my favorite programs sound as though they are using cheap walkie$-$talkie radios.

$1.$

Postpurchase Evaluation

$2.$

Decision$/$Selection

$3.$

Need$/$Problem Recognition

$4.$

Evaluation of Alternatives

$5.$

Information Search