Question: Consumer satisfaction: Question 5 3 options: is a highly reliable standard for evaluating macro - marketing effectiveness. is easy to measure because it is a

Consumer satisfaction:
Question 53 options:
is a highly reliable standard for evaluating macro-marketing effectiveness.
is easy to measure because it is a highly personal concept.
is the objective of all macro-marketing systems.
depends on consumers' level of expectation.
None of the above is true.

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