Question: Consumer's decisions are influenced by personal characteristics. Discuss with examples anyFOUR (4)types of personal factors that influence their buying behaviour. (8 marks) A marketer interested

  1. Consumer's decisions are influenced by personal characteristics. Discuss with examples anyFOUR (4)types of personal factors that influence their buying behaviour. (8 marks)
  2. A marketer interested to evaluate on their business portfolio by using Boston Consulting Group approach. DiscussFOUR (4)types of SBUs on a growth-share matrix. Provide an example for each type. (12 marks)

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