Question: Consumers in the same segments should be _ _ _ _ _ _ _ _ in their response to marketing mix, while consumers in different

Consumers in the same segments should be ________ in their response to marketing mix, while consumers in different segments should be in ________ their response to marketing mix.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

The Elbow Bend Hotel is located in Calgarys East Village and has 100 Rooms total. The breakdown of room types is as follows: 40 Deluxe Rooms, 50 Executive Rooms and 10 Suites. The Suites are always...

Q:

Answer the questions at the end of the case study Since it was established in Germany in 1949, by Adolf Dassler, adidas has been synonymous with the sporting industry. Today, adidas is a global...

Q:

Target marketing is for companies that want to sell services or products to accurately identify a specific customer base and establish marketing strategies to meet their needs and needs. This...

Q:

1 . What are the two primary goals of marketing? A . Increase sales and maximize profits B . Discover customer needs and satisfy them C . Improve product quality and reduce costs D . Develop...

Q:

iPhone, iPad, and Mac book are different ________ in the Apple company. * 2 points Segments Strategic business units Marketing mix Mission statements Exotica Valentine campaign is segmented as per...

Q:

If Comet Kart, a go - kart company, wants to attract the targeted niche of families, birthday party groups, and executive retreats, what must it do ? Responses Differentiate its service from other go...

Q:

This exercise allows students to demonstrate their knowledge of some important foundation concepts in marketing and this chapter. The students have the opportunity to see how the marketing mix...

Q:

Use appropriate business systems and software effectively to deliver marketing outcomes efficiently, for example to analyse data, produce reports, deliver copy. Produce a wide range of creative and...

Q:

1. Target Marketing and the Four Ps at Campbells Soup Target Marketing and the Four Ps at Campbell's Soup This exercise allows students to demonstrate their knowledge of some important foundation...

Q:

Which of the following statements about the combined target market approach is TRUE? Combiners develop several offerings and tailor them to the unique needs of several different segments. Combiners...

Q:

Geographic segmentation bases are typically employed for some products because: Such bases are easy to use Consumer living in different geographic areas, for some products, may have similar wants and...

Q:

What are the four areas of ethical business issues?

Q:

TWO Year rate zero is currently trading at 3.5% yield and TEN year zero trading at 4% rate. Q2a. What is the duration 2y and 10y bond respectively (5 points)? Q2b. If you long 100 million of 10Y...

Q:

Beginning in 1 9 9 4 , what percentage of Social Security benefits must be included in gross income? 8 5 7 5 % 6 5 % 5 0 % 2 5 %

Q:

-/1 View Policies Current Attempt in Progress The following amortization and interest schedule reflects the issuance of 10-year bonds by Bridgeport Corporation on January 1, 2014, and the subsequent...