iPhone, iPad, and Mac book are different ________ in the Apple company. *

2 points

Segments

Strategic business units

Marketing mix

Mission statements

Exotica Valentine campaign is segmented as per the ________ variable. *

3 points

Occasion

Behavioral

Gender

Income

MAC cosmetics want to create ________, which is the extent to which a products perceived performance matches a buyers expectations. *

2 points

Customer satisfaction

Customer-perceived value

Customer relationship management

Marketing mix

The new Huawei Mate Pro focused on the camera benefit more than its fast processor. The product suffered from: *

3 points

Exchange

Marketing

Relationship

Myopia

Many people want BMW, only few are able to buy. This "ability to buy" reflects customers: *

2 points

Need

Want

Demand

Status

HSBC bank provides Islamic banking services in Islamic countries. This is an example of: *

3 points

Local marketing

Undifferentiated targeting

User status segmentation

Positioning

Nissan introduced the eco-car, which is a car that is environmentally friendly, aside from the regular cars it manufactures. This car also targets all people. This is an example of: *

3 points

Diversification

Product development

Market development

Market penetration

Starbucks divides its market into 4 groups: coffee lovers, tea lovers, light drinkers, cold drinker. This is an example of: *

2 points

Positioning

Value proposition

Market targeting

Market segmentation

Carla is very loyal to Audi Bank; she chooses the bank as her only choice. However, she is classified as a low-income person. Carla is a ________ customer. *

3 points

Barnacle

Stranger

True friend

Butterfly

Swiss Butter's management decided to focus on its Salmon plate to increase its sales volume through a new happy hour promotion. This orientation is known as the ________ concept. *

3 points

Societal

Selling

Marketing

Production

Armani invested in a new market middle class segment by introducing the new Armani Exchange. This strategy is known as: *

3 points

Market penetration

Product development

Market development

Diversification

Spinneys will open supermarket branches in far villages, as a part of the companys ________ mix. *

2 points

Product

Promotion

Price

Place

Kareem Taxi focuses on serving customers in the best ways possible at low competitive prices. The followed positioning strategy is best explained as: *

3 points

Less for much less

Same for less

More for more

More for less

Imad needs a car. Since he is a salesperson, the needed car should be small, and not gas consuming. His need is turned into a(n): *

2 points

Market

Offer

Demand

Want

Maria is a Deek Duke addict; she craves its food intensively, and her loyalty card witnesses her high-profits status. She is considered as a ________ customer. *

3 points

Butterfly

Stranger

True friend

Barnacle

Spinneys express targeting after-midnight shoppers, is pursuing ________ targeting strategy. *

3 points

Mass

Niche

Segmented

Local

Caf Najjar knew well the needs of coffee drinkers in Lebanon for a fast making coffee product. After studying the market, the company introduced the new Rakwa as per the ________ concept. *

3 points

Selling

Product

Production

Marketing

Panadol night offers the user pain relief with sleeping aid. In contrast, Panadol cold and flu offers fever reduction along with vitamin C. Every SBU encloses its ________: the mix of benefits upon which it is positioned. *

2 points

Value proposition

Niche targeting

Marketing myopia

Added value

Caf Super Brazil introduced its American coffee SBU. The product that is struggling with its low market growth and low market share, is considered as a: *

3 points

Dog

Star

Question mark

Cash cow

Al Sultan white bread ignores market segments differences and offers its product to the whole market, a targeting strategy known as ________ marketing. *

3 points

Segmented

Individual

Mass

Niche

Marketers of automobiles, financial services, and travel are most likely to use which of the following segmentation variables? *

1 point

Usage rate

Occasion

Income

Gender

Halloween Kiss is a perfume introduced by NAUTICA for teenagers. The brand created this product as per the ________ segmentation variable. *

3 points

Age

Lifestyle

Gender

Social class

Orion Inc. operates in many industries, including pharmaceuticals and food products. The company's goal is to create "abundant and affordable food for all and a healthy environment." This represents Orion's: *

3 points

Marketing plan

Mission statement

Product mix

Marketing mix

The pharmaceuticals division of Omni Healthcare holds low market share in a high-growth market. According to the BCG matrix, the pharmaceuticals division of Omni can be classified as a: *

3 points

Dog

Cash cow

Star

Question mark

Best Buy, an electronic store, is currently reviewing new geographic markets in the U.S to sell more of its popular products; Best Buy is therefore following a: *

3 points

Product development strategy

Market penetration strategy

Diversification strategy

Market development strategy