Question: CONTENT: Develop a strategic marketing plan based on your hypothetical innovative product/service. which should be on a cafe . This should include: Describe the product
CONTENT: Develop a strategic marketing plan based on your hypothetical innovative product/service. which should be on a cafe . This should include: Describe the product or service State target market and positioning and why a particular target market was chosen Competitive strategy Product strategy with discussion on product concepts including branding Marketing communications Pricing Distribution
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