Question: Content marketing involves creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired

Content marketing involves creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action. Content for an effective SMM campaign has all the following qualities except which one?
Share-worthy text and images
A strong brand focus
A focus on the audience rather than the organization
Targeted keywords
A focus on one-way communication between marketer and target customer

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