Content marketing involves creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action. Content for an effective SMM campaign has all the following qualities except which one?

Targeted keywords

Share$-$worthy text and images

A focus on the audience rather than the organization

A strong brand focus

A focus on one$-$way communication between marketer and target customer

All of the following are appropriate ways for a firm to measure the effectiveness of its social media marketing EXCEPT: