Question: Content requirements: This second writing assignment assesses your ability to perform and draw insights from inter nal analysis. You have to apply the Resource -

Content requirements: This second writing assignment assesses your ability to perform and draw insights from inter nal analysis. You have to apply the Resource-Based View of the Firm and the VRIO framework to complete the analysis of Enterprises internal environment (including its resources and capabilities) to explain why it could provide car rental profitably and to generate appropriate strategic recommendations for it to sustain its competitive advantage. Do not use any other external references for any case analysis. Completing the lecture on internal analysis will be necessary to analyze the case.

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