ContentMarketing DevelopmentAssignment:(15%)Description: ContentMarketing DevelopmentAssignment Overview The goal of this assignment is to develop 3 separate Content Marketingpiecesfor the organization of your choice. You must identify the company you choose; provide the goal of the content pieces and the target audience you are speaking to with the content pieces. Your goal is to develop 3 separate pieces of content utilizing to build your companies brand anddrive awareness and/oracquisition.Development of Content Calendar.Choose a Hotel/Resort or Hospitality brandto develop yourContentStrategyProvide the background, objective of the content pieces and the audience you are directing the pieces.You will be required to develop a content strategy and build 3 separatecontent pieces.The goal of this assignment is to gain understanding ofthe importance of content in driving business and building your brandPossible content pieces that could be developed:VideoSocial Media PostBlog PostSocial Media. Digital or Search AdPodCastInfographicNewsletterEmailDeliverable:A PowerPoint, Prezi, Keynote document with your ContentStrategyoutlining the objective, strategy and target audienceand the three content pieces. (if you are providing links for the content pieces please be sure they are working.Develop 3 different content piecesoProvide rationale why you chose the content vehiclesDevelop a Content Calendar for the three content pieces Applicable Learning Outcomes:1.Create and utilize basic social media accounts, apps, tools and platforms.2.Analyze and evaluate information related to digital marketing and be able to communicate that information with an appropriate business and technical vocabulary.3.Propose digital marketing strategies that are consistent with organizational objectives.4.Understanding of online marketing opportunities, and the impact of the Internet on marketing activitiesDIGITAL MARKETINGMRK 413

Benefits:Gain experience in the development of Content Marketing PiecesDeepen your knowledge and experience with using differentdigital marketing tactics strategies and tactics. Utilize your strategic and creative skills to share information. Utilize your research and analytic skills to determine marketing solutions and strategies. Constraints:MRK 413, Resources: Google search, Social Media, Property website, all content support materials in weekly course materials due Date: April 1, 2021Evaluation: Worth 15% of your final grade.ContentMarketingAssignmentMarking Rubric: CriteriaMarksContentDevelopment(10 marks for each content piece)storytelling (4 marks)oMessaging(2 marks)oEstheticsof the content pieces (4 marks)/30Choice of Content PiecesoResearch(10 marks)selection Criteria(5 marks)rationale for chosen content channels(10 marks)development of Content Calendar(5 marks)/30DocumentoSequence of the document (10 marks)presentation(5 marks)spelling and Grammar(5 marks)/20Total/80

Please do it asap.Its due today evening