Coors vs. Budweiser Assignment (Chapter 8 Intellectual Property) Watch the video about the ad that started the controversy when Budweiser placed an ad in the 2019 Super Bowl alleging that Coors Light and Miller Light use corn syrup in their beer. Also, read the article about how the court responded to MillerCoors lawsuit against Budweiser for running the ad, and watch the full ad video that is embedded in the article. As background, it might be helpful to know that Budweiser's parent company is Anheuser-Busch InBev SA (also called Anheuser-Bush) and Coors and Miller's parent company is Molson Coors Brewing Co. (also called MillerCoors) 1) Whether it is true or not, why was it such a big deal that the Budweiser ad claimed that Coors Light and Miller light have corn syrup in them? 2) Explain the lawsuit: Who was the plaintiff? Who was the defendant? What was the cause of action or the main argument the plaintiff was making about why it needed to bring the lawsuit? 3) What is an injunction? Describe the two court-ordered injunctions against Budweiser? How will these help Miller Coors? 4) How did it turn out that the court issued an injunction against Budweiser to stop using the "no-corn syrup language on its own packaging and advertising? 5) What other remedies might MillerCoors ask for as a result of the misleading ad? Next, read about the alleged industrial espionage by Budweiser in the Coors vs. Budweiser lawsuit article. 6) How did Coors allegedly get the recipes for Budweiser beer? 7) What type of intellectual property is the recipe and what did Budweiser argue that Coors wrongfully did to acquire the recipes? 8) How did Coors counter that argument? 9) The Budweiser ad was very clever and entertaining. As a future entrepreneur and business professional, how will you identify the fine line between creative marketing, and false advertising