Question: Coping advertisements work once in a while, but why should you avoid this? What happens when you copy? Do you learn from it? There are

Coping advertisements work once in a while, but why should you avoid this?

  • What happens when you copy?
    • Do you learn from it?
  • There are companies or products that can have had the same advertisement or similar advertisement throughout its life. Is this good or bad?
    • Regardless of that success, should you change an advertisement campaign if it works?

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