Cost Estimation and Pricing Strategy at Aston Martin

Requirements:

1. Develop a cost estimation model for Aston Martin to price its new line of electric sports cars.

Aston Martin Model	Direct Materials Cost ($)	Direct Labor Cost ($)	Overhead Cost ($)
DBX Electric	120,000	50,000	80,000
Vantage Electric	150,000	60,000	100,000

• Estimate the total manufacturing cost for Aston Martin's Vantage Electric sports car.
• Calculate Aston Martin's markup percentage on cost to achieve a target selling price of 200,000 dollars.
• Recommend pricing strategies based on cost estimation to maximize profitability and market competitiveness for Aston Martin.