Cost Estimation and Pricing Strategy at Nissan

Requirements:

1. Develop a cost estimation model and pricing strategy for Nissan's new line of electric vehicles (EVs).

Nissan Model	Direct Materials Cost ($)	Direct Labor Cost ($)	Overhead Cost ($)
Leaf EV	25,000	8,000	15,000
Ariya EV	35,000	10,000	20,000

• Estimate the total manufacturing cost for Nissan's Ariya EV, including direct materials, direct labor, and overhead costs.
• Calculate Nissan's markup percentage on cost to achieve a target selling price and profit margin for the Ariya EV.
• Recommend pricing strategies based on cost estimation to maximize profitability and market competitiveness for Nissan's EV lineup.