Question: Cost- Per- Thousand & Cost- Per- Program : 30 Cost HH Point Schedule* Tot Cost GRPS Rating Insertions The Mentalist $ 3.30, 000 16.9 1

Cost- Per- Thousand & Cost- Per- Program : 30 Cost HH Point Schedule* Tot Cost GRPS Rating Insertions The Mentalist $ 3.30, 000 16.9 1 Sunday Movie* 124, 2010 8. 4 2 Survivor 245, 800 1 1. 5 20/20 1 15, 600 5. 2 L` 60 Minutes 89, 100 8. 7 Schedule Totals 5 . Using the information supplied , fill in the missing values for all empty cells . Remember to round CPP to the nearest dollar . 6. What is the CPP for Survivor ? What does it mean ? 7. Relating to the TV programs above , Nielsen Media Research estimates that Total TV Homes for the season in question is 109 . 6 MM . How many impressions are produced by one ad in 20 / 20 ? Remember GRIPS 100 - * Universe _ Impressions

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