Course: Cases in marketing

Student must develop a case study analyzing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

You must work in a marketing related problem. This problem could be real or if you are struggled to find a real you can use your imagination. You can search for a existing case study in the EBSCO, or marketing case pdf thesis in google, or google books Always ask yourself for what the relative academic theory in this case study is. Find literature for this related problem because you need to present citations and references with the relative academic theory. For example, Marketing mix, find what is the 4ps etc from different authors The total number of the words are 1000 thus you do balance each element bellow with the appropriate numbers of words

Synopsis/Executive Summary this will be done in the end make it as summary of all the elements

Outline the purpose of the case study, explain what the problem is to be solved

Identify the theory that will be used Present the relative theory with citations and references to support your evidences

Outline the issues and findings of the case study without the specific details. Just bullet points with the main findings of the case study

Summarize the major problem/s. Select some of the issues and findings from the previous element and develop them in more detail

Identify alternative solutions to this/these major problem/s Based always on the relative theory present the alternative solutions to these problems which must be more than one solution

Briefly outline each alternative solution and evaluate its advantages and disadvantages here we need to develop a critical analysis presenting the advantages and disadvantages of each solution to support the decision making in the end

Choose which of the alternative solutions should be adopted. You have to select one of the solutions with a valid and clear evidence or with a decision-making approach table with weights for each criteria

Briefly justify your choice explaining how it will solve the major problem/s this is related with the previous