Course: Cases In Marketing

Student must develop a case study analyzing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

Synopsis/Executive Summary

Outline the purpose of the case study

Identify the theory that will be used

Outline the issues and findings of the case study without the specific details.

Summarize the major problem/s.

Identify alternative solutions to this/these major problem/s

Briefly outline each alternative solution and evaluate its advantages and disadvantages

Choose which of the alternative solutions should be adopted.

Briefly justify your choice explaining how it will solve the major problem/s