Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

• Synopsis/Executive Summary

• Outline the purpose of the case study

• Identify the theory that will be used

• Outline the issues and findings of the case study without the specific details.

• Summarise the major problem/s.

• Identify alternative solutions to this/these major problem/s

• Briefly outline each alternative solution and evaluate its advantages and disadvantages

• Choose which of the alternative solutions should be adopted.

• Briefly justify your choice explaining how it will solve the major problem/s