Course : Integrated marketing communication

Segmentation based on ethnicity represents both an opportunity and a threat for companies *

True

False

Effective integrated marketing communications ensures a brands target audiences hear the same message across all traditional and new media channels *

True

False

Companys own image perception is more important than how Consumer beliefs about a firm. *

True

False

When assessing a brand, marketing professionals ask questions such as: Where does your brand stand now? *

True

False

Airbnb was launched in 2008 as an online marketplace for people to list their owned or rented properties. Regardless of its global success, it became pretty unclear whats rentable and whats not. The company decided to rebrand by adding a new brand position and a new identity. The old logo was replaced with a new one; they changed the brand font and created a bespoke color! This is an example of changing a brand image. *

True

False