Course : Integrated marketing communication

Social acceptance is an example of the brand image benefit in the company perspective. *

True

False

Equity helps to fight the brand parity problem. *

True

False

Meet the competition budget, allocations are derived from either sale from the previous year or anticipated sales for the next year. This method offers simplicity in preparing the budget. *

True

False

Data base marketing is considered as one of the promotion components *

True

False

Marketing the iconoclastic names is easier because consumers more readily recall the name, which implies the type of good or service offered. *

True

False