Course : Market Research Method

A method which is an unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting *

Secondary research

Conclusive research

Primary research

Qualitative research

Marketing managers need the information provided by marketing research for many reasons. Which of the following is not a reason to need information provided by marketing research? *

Competition has become more intense

Consumers have become more affluent and sophisticated

Firms have become national and international in scope

All of the above are reasons to need information provided by marketing research

In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely: *

Reports about customers wants and needs

The number and sizes of market segments

Information

Reports about the competition

What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall, what are their attitudes toward the company, and who is the competition? *

Causal research

Explicit research

Descriptive research

Exploratory research