6. _____ is an unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting. b. Primary research b. Qualitative research c. Secondary research d. Quantitative research

7. _____ is not a qualitative research technique. a. Depth interview b. Word association c. Focus group d. Conclusive research

8. _____ consists of the factors that have an impact on the definition of the marketing research problem, including past information and forecasts, resources and constraints of the firm, objectives of the decision maker, buyer behavior, legal environment, economic environment, and marketing and technological skills of the firm. a. The approach to the problem b. Research design c.The environmental context of the problem d. Problem definition

9. The management decision problem focuses on _____, while the marketing research problem focuses on _____. a. symptoms; solutions b. symptoms; underlying causes c.solutions; underlying causes d. none of the above

10. If the management decision problem is: Should a new product be introduced? what is the most appropriate marketing research problem? a. Determining the price elasticity of demand and the impact on sales and profits of various levels of price changes. b. Determining consumer preferences and purchase intentions for the proposed new product. c. Determining the effectiveness of the current advertising campaign. d. Determining the impact of new distribution outlets.