Course: Morehead State MKT $204-$ Marketing Principles with Lydia Njoroge Spring $2024$ Module: Advertising Metrics $/$ Problem Set ID: $1032$

Mark places one$-$page, $4-$color advertisements for a new kind of projector in $2$ magazines: Adventures & Cautionary Tales $($ACT$),$ which reaches $48,000$ people, and Horrors of the Silver Screen $($HSS$),$ which delivers a readership of $59,000$ per issue. He estimates that $13\%$ of the readers of Horrors of the Silver Screen also read Adventures & Cautionary Tales.

Mark believes he needs an minimum of two exposures for the campaign to be effective. What number of people will recelve a minimum of two exposures if he places ads in both HSS and ACT in the same month?

$55670$ is INCORRECT.

$1$

$2$

$3$

$4$

$5$

$6$