Question: course name: consumer behavior Identify two ads (print or Television) using high involvement decision making perspective and two advertisements using experiential perspective and two ads

course name: consumer behavior

  1. Identify two ads (print or Television) using high involvement decision making perspective and two advertisements using experiential perspective and two ads using behavioral perspective

  1. Collect a minimum set of 3ads for one type of product (perfumes, laundry detergent, or athletic shoes from magazines and analyze the colors employed. Describe the images conveyed by different colors, and try to identify any consistency across brands in terms of the colors used in product packaging or other aspects of the ad

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